our values
WE ARE MULTIGENERATIONAL GROWERS AND FARMERS. OUR JOY COMES FROM OUR FAMILIES, THE LAND, AND THE HARVEST. WITH EACH PIECE OF FRUIT YOU TASTE WE HOPE TO SHARE THE JOY WE VE FOUND WITH YOU
JOYFULLY GROWN, JUST FOR YOU.
Our commitment
Our Joyfully Grown Commitment is more than a goal, more than a nice idea. It is what drives us. How we treat others, how we care for the world around us, how we grow and handle our fruit — not only is this important to us, it’s essential to our values and our mission. With every decision, every action, we are committed to nurture, honor, and respect our people, our planet, and our food.
NURTURE HONOR PROTECT
OUR FOOD
Every piece of hand-picked fruit is faithfully grown, packed, and delivered to ensure a consistent crop of delicious fruit to families around the world.
OUR PLANET
Our team is led by Mother Nature and proudly works in harmony with her to protect and preserve our planet every step of the way.
OUR PEOPLE
We find joy in people – from our teammates in the orchards to the families who buy our fruit in the store. Our promise is to nurture, honor, and protect each and every one of them.
letter from the ceo
Last fall, we decided to take some time & reflect on who our company really is and what truly inspires and drives us. We considered what sets us apart – and the result was a completely new name and brand that I am pleased to be able to share with you.
To me, Joyfully Grown™ conveys the joy we receive from the harvest season, working with incredible team members, developing the next generation of talent, and being a part of the never-ending cycle of nature and how blessed we are with what the land provides. But even more importantly, Joyfully Grown™ is about doing what we say we’re going to do, growing the best product we can, and being sustainable generation after generation.
I didn’t realize how deeply the word “Joy” resonated with our growers until I heard them give their own definitions of the word. It is clear that Joyfully Grown™ aligns perfectly with who we are as a company and the values we hold so dear. We do what we say we’re going to do, and we want to be known for that. We want to show the consumer that the fruit we are growing brings us joy, and we hope it brings you joy too.
Tom Riggan
CEO, Chelan Fresh
