For And Now U Know’s second annual Besties Awards, they chose to feature brands and individuals who have helped reshape the way we view and perceive excellence in the fresh produce industry. Chelan Fresh’s Julie DeJarnatt, Director of Retail Strategy was featured in the “Best Rebrand” category for our 2023 Joyfully Grown™ rebrand.
“Winning a Besties award for Best Rebrand means a lot to the Chelan team. We’ve put a lot of work into creating the Joyfully Grown name and program. Our Joyfully Grown brand identity focuses on where the fruit came from, how it was grown, and who these families are. We hope this will continue to make buyers and consumers more interested in learning about how we nurture, honor, and protect the three pillars of the Joyfully Grown brand—Our Food, Our Planet, and Our People.” -Julie DeJarnatt
